Canaccord
Genuity Refresh
Canaccord
Genuity Refresh
Canaccord
Genuity Refresh
Canaccord
Genuity Refresh
Canaccord
Genuity Refresh
Taking a brand that's moved beyond its past, and forging a new vision for the future.
CLIENT: Canaccord Genuity
AGENCY: Media.Monks
YEAR: 2022
ROLE: Strategist, Copywriter, Creative Director
Full case study and creative coming soon...
As one of the leading independant wealth management and capital market firms in Canada, Canaccord Genuity was ready to send a signal to the industry that they were just getting started. After years of impressive growth, major recruiting coups, and the inclusion of 19 of their advisors in the Top 150 rankings by Report on Business Magazine, the time to push a new narrative was now.
Of course, trust and equity are not easily earned in the financial services category. So while the need for fresh and new was evident, Canaccord Genuity was clear in their briefing that what they required was evolution vs. revolution.
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