
Brand Strategy & Positioning

Digital Marketing
& Advertising

Branded Content
& Film

Phygital
Experiences

Web Strategy & Content Audits
I help organizations clarify what they stand for, communicate it clearly, and turn strategy into work people actually notice.
I bring more than 20 years of experience spanning brand positioning, integrated communications, digital strategy, creative direction, content, websites, and team leadership. I work with organizations that need senior strategic and creative horsepower—on a fractional, consulting, or project basis.

With nearly 100 years of iconic performances to its credit, Shure knows a thing or two about what it takes to make it. For musicians and creators trying to break through, it's not always as clear – with countless unseen obstacles between them and their voice being heard. Knowing their microphone will never be one of them, is the best place to start.
Brand strategy and creative leadership for the refresh of a global investment brand. View project.
Lest we forget. Teaching kids about the sacrifices made by Canadian soldiers through Fortnite. See more...
A test drive like no other. All-season style and technology – packaged in a one-of-a-kind a slot car experience. See more...
High-frequency trading? A real problem for equity markets that almost nobody knows or cares about. You should. See more...